Last Updated: January 11, 2026

1. Information We Collect

We collect information that you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources.

Personal Information You Provide

When you interact with our website or services, we may collect:

• Contact Information: Name, email address, phone number, company name, job title
• Professional Information: Industry, company size, business needs, project requirements
• Communication Data: Messages, inquiries, feedback, and correspondence with our team
• Account Information: Username, password, and preferences (if you create an account)
• Payment Information: Billing address and payment details (processed by secure third-party payment processors)
• Project Data: Information shared during consultations, implementations, or service delivery

Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages viewed, time spent, navigation paths, referral sources
• Location Data: General geographic location based on IP address
• Cookies and Tracking: See our Cookie Policy for details

Information from Third Parties

We may receive information about you from:

• LinkedIn and other professional networks (if you connect with us)
• Business partners and referral sources
• Public databases and industry directories
• Analytics and marketing service providers

2. How We Use Your Information

We use the information we collect for various business purposes:

Service Delivery

• Provide, maintain, and improve our consulting services
• Process transactions and send service-related communications
• Respond to inquiries, requests, and customer support needs
• Deliver project deliverables and reports
• Manage client relationships and accounts

Communication

• Send you updates about our services, industry insights, and newsletters
• Provide information about events, webinars, and training programs
• Respond to your questions and requests
• Send administrative notifications and service updates

Marketing and Business Development

• Analyze market trends and customer needs
• Develop new services and improve existing ones
• Conduct research and gather feedback
• Personalize your experience and tailor our communications
• Run promotional campaigns and events

Analytics and Improvement

• Monitor and analyze website usage and trends
• Improve website functionality and user experience
• Conduct data analysis and business intelligence
• Measure the effectiveness of our marketing campaigns

Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms of Service and other policies
• Resolve disputes and investigate complaints

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for processing your personal data includes:

Legal Basis	Purpose
Consent	Marketing communications, cookies, and optional data collection
Contract Performance	Providing services you’ve requested or contracted for
Legitimate Interests	Business operations, analytics, fraud prevention, service improvement
Legal Obligation	Compliance with laws, regulations, and legal processes

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf:

• Cloud hosting and infrastructure providers (AWS, Google Cloud, Azure)
• Analytics services (Google Analytics, LinkedIn Insights)
• Communication platforms (email, CRM systems)
• Payment processors and financial service providers
• Marketing and advertising platforms

Business Partners

We may share information with trusted partners for:

• Joint projects and collaborative engagements
• Referrals and business development
• Technology integrations and implementations

Professional Advisors

We may share information with:

• Legal counsel and law firms
• Accountants and auditors
• Business consultants and advisors

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes (subpoenas, court orders)
• Respond to government requests
• Protect our rights, property, and safety
• Prevent fraud or security threats
• Enforce our terms and policies

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

• Active Clients: Duration of business relationship plus 7 years for legal compliance
• Prospective Clients: Up to 3 years from last interaction
• Marketing Communications: Until you unsubscribe or opt-out
• Website Data: Analytics data retained for up to 26 months
• Financial Records: 7-10 years as required by tax and accounting laws

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Universal Rights

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

GDPR Rights (EEA Residents)

If you are in the European Economic Area, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.

CCPA Rights (California Residents)

California residents have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion of personal information
• Right to non-discrimination for exercising CCPA rights

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: privacy@advantagex.pro
• Phone: +91 966 774 4260

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Security Measures

• Encryption: Data encrypted in transit (TLS/SSL) and at rest
• Access Controls: Role-based access restrictions and authentication
• Network Security: Firewalls, intrusion detection, and monitoring
• Regular Audits: Security assessments and vulnerability testing
• Employee Training: Staff trained on data protection and security practices
• Incident Response: Procedures for detecting and responding to security incidents
• Secure Disposal: Safe destruction of data when no longer needed

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant authorities
• Privacy Shield certification (where applicable)
• Binding Corporate Rules

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

10. Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Marketing Communications

We may send you marketing communications about our services, industry insights, and events.

Opting Out

You can opt-out of marketing communications at any time by:

• Clicking the “unsubscribe” link in our emails
• Contacting us at info@advantagex.pro
• Updating your communication preferences in your account settings

Note: Even if you opt-out of marketing communications, we may still send you service-related and administrative messages.

12. California “Shine the Light” Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

13. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals. You can control cookies through your browser settings and our Cookie Policy.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the updated policy on our website
• Notify you via email for material changes (if you’ve provided your email)
• Obtain consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

AdvantageX – Data Protection

• Email: privacy@advantagex.pro
• General Inquiries: info@advantagex.pro
• Phone: +91 966 774 4260
• LinkedIn: AdvantageX on LinkedIn
• Address: Bengaluru, Karnataka, India

16. Data Protection Officer

For data protection inquiries specific to GDPR compliance, you can contact our Data Protection Officer at:

• Email: dpo@advantagex.pro

17. Supervisory Authority

If you are located in the EEA and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

18. Additional Information for Specific Jurisdictions

India – Personal Data Protection

For users in India, we comply with applicable Indian data protection laws and regulations, including but not limited to the Information Technology Act, 2000 and related rules.

European Union – GDPR Compliance

For users in the EU/EEA, we process your data in accordance with the General Data Protection Regulation (GDPR). Our lawful basis for processing is detailed in Section 3 of this policy.

United States – State Privacy Laws

We comply with applicable state privacy laws including CCPA (California), VCDPA (Virginia), CPA (Colorado), and other state-specific regulations.