Data Analytics for Retail & E-commerce
Drive customer acquisition, optimize in-store performance, and enhance omnichannel experiences with data-driven insights tailored for retail and e-commerce organizations.
INDUSTRY OVERVIEW
Unlock retail growth with customer intelligence
Retail and e-commerce organizations face dynamic challenges: understanding customer behavior, optimizing in-store displays, tracking promotional effectiveness, managing multi-channel inventory, and driving acquisition strategies across diverse customer segments.
We help retailers, e-commerce platforms, CPG brands, and consumer goods companies leverage data from POS systems, e-commerce platforms, retail audits, and customer touchpoints to gain actionable insights that drive sales growth, improve customer experience, and optimize operations.
With proven experience managing 2+ million retail audits annually across 120 urban cities and driving acquisition strategies for major consumer brands, we understand retail analytics—from in-store effectiveness measurement to customer acquisition optimization.
KEY CHALLENGES
Retail challenges we solve
Common pain points facing retail and e-commerce organizations
Customer Acquisition
Difficulty identifying high-value customer segments, optimizing acquisition channels, and measuring campaign effectiveness across verticals.
In-Store Effectiveness
Limited visibility into in-store display performance, product placement effectiveness, and promotional impact on purchase decisions.
Sales Performance Tracking
Fragmented sales data across channels making it difficult to track performance by vertical, region, product, and sales team.
Promotional ROI
Uncertainty around promotional effectiveness, special offer performance, and impulse purchase drivers across product categories.
Inventory Optimization
Stockouts and overstock situations due to poor demand forecasting and limited visibility into inventory movement patterns.
Customer Behavior Insights
Limited understanding of purchase patterns, customer lifetime value, churn indicators, and cross-sell opportunities.
OUR SOLUTIONS
How we help retail organizations succeed
Data-driven solutions designed for retail and e-commerce excellence
Customer Acquisition Analytics
Identify growth pockets, optimize acquisition strategies across 23+ verticals, and support executive selling with data-driven insights.
- Acquisition channel optimization
- Customer segment analysis
- Campaign performance tracking
- Growth pocket identification
In-Store Display Effectiveness
Monitor and measure in-store display deployments, product placement impact, and promotional effectiveness to drive impulse purchases.
- Display performance tracking
- Promotional effectiveness analysis
- Planogram compliance monitoring
- Impulse purchase optimization
Sales Performance Dashboards
Real-time sales tracking across verticals, regions, and channels with automated Chairman’s insights and executive reporting.
- Multi-vertical sales tracking
- Executive insights reporting
- Regional performance analysis
- Sales team productivity metrics
Retail Audit & Compliance
Manage large-scale retail audits across urban markets with zero-defect quality control and automated reporting systems.
- Automated audit management
- Quality control systems
- Field force tracking
- Compliance reporting
Predictive Customer Analytics
Machine learning models to predict customer churn, identify cross-sell opportunities, and optimize customer lifetime value.
- Churn prediction models
- Next-best-action recommendations
- Customer lifetime value scoring
- Purchase pattern analysis
Inventory & Supply Optimization
Optimize inventory levels, improve demand forecasting, reduce stockouts, and enhance supply chain efficiency across channels.
- Demand forecasting
- Inventory optimization
- Stockout prevention
- Supply chain visibility
PROVEN RESULTS
Impact we deliver
Real outcomes from our retail clients